论文总字数：24330字

摘 要

本题来源于“基于物联网的知识产权交易协同运营中心框架设计和建设途径研究”(南工合(2013)099号)和“基于物联网知识产权交易协同运营中心研发”(南京工业大学大学生创新与实验开放基金项目)。本人承担网站设计工作,开发的系统适合企业的实际需求。受江苏省南京市鼓楼区知识产权交易协同运营中心委托，为技术创新平台的建设提供理论、方法和技术预研。

根据知识产权交易协同运营平台的实际需求，分析比较电子商务现代导航技术，规划设计实用性导航表示和流程控制，开发并嵌入平台系统。拟采用面向对象的分析与方法，根据知识产权交易协同运营平台的实际需求，分析比较电子商务现代导航技术，规划设计实用性网站导航。 清晰的导航系统是网站设计的重要目标，对网站信息架构、用户体验影响重大。网站导航的主要功能在是引导用户方便地访问网站内容，同时导航也是评价网站专业度、可用度的重要指标。同时对搜索引擎优化也有一些作用。因此电子商务现代导航技术的比较及应用应运而生。

通过查看阅读相关文献，研究国内外电子商务现代导航的比较分析，以及今后的发展态势，整理出一份完整的资料，并将现代导航应用到知识产权交易平台当中。本次研究的网站导航技术主要是Asp.net、c#、sql、ajax技术。通过对电子商务相关文献的学习，掌握电子商务现代导航技术原理以及各种改进方案的优缺点，分析网站导航实际背景，寻找网站导航控制程序的基本构造思路。

最终达到满足知识产权交易协同运营平台的实际需求，开发并嵌入平台系统分析比较电子商务现代导航技术，规划设计实用性导航表示和流程控。

关键词：电子商务 网站导航 流程控制 用户界面 ASP.NET

Abstract

This paper comes from “the research on intellectual property rights transactions based on the internet of things and operations center frame design and construction methods”and “collaborative operations center based on Internet of intellectual property rights trading development" (nanjing university of technology college students' innovation and experiment open fund project).The author is responsible for website design .The system that the author developed caters to the practical needs of targeted companies.Appointed by Intellectual Property Rights Transactions and Operations Center of Gulou district ,Nanjing city,Jiangsu province,the author have done research on theories methods and technique of technological innovation platform construction.

According to the practical needs of intellectual property rights transaction operation platform, the author has analyzed and compared different modern e-commerce navigation technology,designed practical navigation expression and precess control,and developed the platform system.According to practical needs of intellectual property rights transaction and operation platform ,the author is intended to analyze and compare modern e-commerce navigation technology so as to develop practical website navigation based on object-oriented analysis and methods.A clear navigation system is the main object of website design,which has great influences on website information framework and users’experiences.The functions of website navigation are to guide users to scan website more conveniently.Navigation is also an important benchmark for the evaluation on the degree of profession and availability of websites which is also essential to the optimization of search engine.As a result,the comparisons and application of modern e-commerce navigation technology.

Based on related document and research on the comparative analysis of modern e-commerce navigation home and abroad,the author has collected abundant materials and applied modern navigation into intellectual property rights transaction platform based on future tendency.The main website navigation technology the author studied are Asp.net,c#,sql,ajax.According to related document,the author analyzes the practical background of website navigation and comes up with basic construction methods for website navigation control system based on modern e-commerce navigation technology along with advantages and disadvantages of various improved program.

According to the design, development and application of platform system, the author has analyzed and compared different modern e-commerce navigation technologies, and designed practical navigation expression and process control in order to meet the practical needs of intellectual property rights transaction and operation platform.

Keywords: E-commerce;site navigation;process control;the user interface; ASP.NET

目录

摘要 I

Abstract II

第一章 绪论 1

1.1课题来源 1

1.2 研究背景 1

1.3 研究思路与方法 2

1.3.1 研究方法 2

1.3.2 技术线路 2

第二章 文献综述 3

2.1 信息生态学与客户关系管理研究 3

2.2 网站导航技术的研究现状与发展趋势 3

2.3 网站导航技术的比较 5

2.4 研究述评 14

第三章 电子商务网站导航表现及技术实现 15

3.1导航设计中asp.net的实际应用 15

3.2 导航设计中C#的应用 16

第四章 交易平台导航需求分析 18

4.1 系统目标 18

4.2客户体验需求 18

4.3 页面布局与流程设计 21

结语 24

工作总结 26

参考文献 27

致谢 31

第一章 绪论

1.1课题来源

选题来源于“基于物联网的知识产权交易协同运营中心框架设计和建设途径研究”(南工合(2013)099号)和“基于物联网知识产权交易协同运营中心研发”(南京工业大学大学生创新与实验开放基金项目)。我在其中承担网站设计工作。开发的系统适合企业的实际需求。

1.2 研究背景

受江苏省南京市鼓楼区知识产权交易协同运营中心委托，为技术创新平台的建设提供理论、方法和技术预研。

近年来，电子商务得到了空前的发展，电子商务的发展极大的便捷了人民的消费，同时对进一步扩大内需产生了积极的影响。B2C模式是目前电子商务的一种主要形式，B2C是企业与消费者个人之间进行买卖的活动，代表企业主要有京东商城、亚马逊等。

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