论文总字数：24189字

摘 要

电子商务的快速发展导致社会对电子商务人才有大量需求，但电子商务毕业生却很难有机会从事于本专业相关的工作。这就形成了现在这种供需严重不匹配的现状。一方面是企业需要大量的电子商务型人才。另一方面是电子商务毕业生找不到合适的且与专业贴切相关的工作。巨大的电子商务人才需求和数量众多的电子商务毕业生却不能形成电子商务毕业生的高就业率。电子商务毕业生20%的就业率现状远低于47%的平均水平。这不得不引起我们对电子商务市场供需的深度思考。

论文主要通过问卷调查的形式对电子商务毕业生以及本地的一些企业进行调查。了解电子商务毕业生的就业现状以及企业对电子商务毕业生的需求。然后通过对问卷的结果进行统计分析，从而了解电子商务毕业生的社会需求状况并依此对电子商务毕业生就业提出建议。

论文通过调查发现电子商务毕业生的社会需求的确有很大的缺口。但学校的培养模式不能够很好的切合企业的需求，从而导致电子商务毕业生的对口就业率很低。论文的意义在于通过问卷调查的方式对电子商务毕业生的供需双方进行调查，为电子商务毕业生的对口就业提出合理化建议。

关键字：电子商务；社会需求；人才供给；就业率

Electronic commerce graduates social demand survey and analysis

ABSTRACT

The rapid development of e-commerce has led to a vast amount of talent demand for e-commerce , e-business graduates , but it is difficult to have the opportunity to engage in work related to the profession . It also caused serious talent market supply and demand of e-commerce does not match . The first is the demand side of e-commerce and business requires a lot of talent . The other is related to e-commerce graduates can not find a suitable job in the profession . A huge demand for talent and the large number of e-commerce e-commerce graduates can not cause a high employment rate of e-commerce graduates. Instead of e-commerce graduate employment rate of 20% is far below the average of 47% of the average level . This had caused deep thinking our e-commerce market supply and demand .

Graduate thesis on e-commerce and e-business graduates needs to be investigated by the situation of the enterprise survey . Understand the status of employment of graduates of e-commerce and enterprise demand for e-commerce graduates. Then by the results of the questionnaire were analyzed to understand the needs of society and the status of e-commerce graduates so suggestions for e-commerce graduates .

Papers found through investigation that the social needs of e-commerce graduates indeed a big gap. But the school's training model can not be good to meet the needs of enterprises , leading e-business counterparts in the employment rate of graduates is very low . Significance of the paper is to survey the way through both supply and demand of e-commerce graduates to investigate, to make reasonable suggestions for books graduates employed counterparts .

Keywords : e-commerce ; social needs ; talent supply ; employment rate

目录

摘要 I

ABSTRACT II

第一章绪论 1

1.1 论文研究背景 1

1.2论文研究的目的及意义 2

1.3国内外研究综述 2

1.4论文研究方法 4

1.4.1研究方法 4

1.4.2论文研究框架 4

第二章 相关理论研究 6

2.1国民经济与电子商务发展概述 6

2.2 统计调查方法研究 7

2.2.1问卷设计 8

2.2.2 调查方法 8

2.2.3 统计方法分析 8

第三章 电子商务专业毕业生需求调查 9

3.1 调查问卷设计 9

3.2调查问卷发放与回收 9

3.2.1线上调查 9

3.2.2线下调查 9

3.3统计分析 9

3.3.1电子商务毕业生就业意向统计分析 10

3.3.2问卷调查结果分析 12

3.3.3企业对电子商务毕业生需求的调查统计分析 13

3.3.4企业对电子商务毕业生需求调研结果统计分析 17

第四章 电子商务专业毕业生就业需求方案设计 19

4.1 电子商务人才供需分析 19

4.1.1电商人才需求分析 19

4.1.2电商人才供给分析 20

4.2 电子商务人才培养目标 22

4.3电子商务专业就业策略指导 22

结语 24

参考文献 25

致谢 31

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