论文总字数：15683字

摘 要

中国文化历史悠久，自古以来就有无数文明名流刘芳永恒，许多名人居住过的地方，作品中提及的地方，在文学作品的描述中被赋予了更深层次的文化内涵和独特的文化价值的魅力，人们在此发展起旅游产业，让更多的人通过旅游参观的方式了解贴近文化名人的生前事迹等，使游客对文化更加印象深刻的旅游方式的崛起，推动地方政府把它推广为当地文化旅游收入重要支撑项目的重要客观因素。绍兴鲁迅故居每年游客量巨大，具有良好的旅游文化衍生产品市场发展前景，但是在开发鲁迅故居文化衍生产品的过程中也存在很多问题。随着社会经济文化的不断发展，传统的旅游产业已经不能满足游客对产品更进一步的需求，旅游文化创业产业需要加快创新产品的脚步声，从而促进旅游业的可持续发展。

关键词：绍兴鲁迅故居 旅游 发展 文化衍生产品

Abstract

Chinese culture has a long history, there have been countless cultural celebrities reputation eternal since ancient times, many celebrities living place and the work mentioned in the place which in the description of literary works is given a deeper cultural connotation and unique of the cultural value of the charm, and these places in the modern operation of the development of the tourism industry, visit the cultural celebrities of the former residence and those who only seen in the books of the place will undoubtedly become a descendants to pay their respect, the most intuitive way to understand their life, and the rise of this way to make the local government to promote it as a local cultural tourism revenue important support project a major objective factor. Shaoxing Lu Xun's former residence is located in the center of Shaoxing City of Zhejiang Province, after half a century of ups and downs, it has developed into a historical and cultural city of external publicity, each year ushered in many tourists come to sightseeing, it has a good tourism cultural derivatives market development prospects. However, there are also many problems in the development of cultural derivative products in the Shaoxing Lu Xun's former residence. With the growth of economic culture, tourists are no longer satisfied with the ordinary sightseeing, leisure, holiday products, demand to a more diversified direction, this trend to promote the cultural and creative industries continue to seek new ways to develop and accelerate the innovation of products Footsteps, and thus promote the sustainable development of tourism industry. How to rational use of local resources, the original culture of derivative products of the characteristics of innovation, expand the spread of culture, stimulate the development of local characteristics of the economy to become a problem to be solved.

Keywords : Shaoxing Lu Xun's former residence tourism development

cultural products

目录

摘要................................................. I

ABSTRACT.......................................... II

1. 产品调研.......................................3
   1. 绍兴鲁迅故居文化调研............................... .. .3
      1. 绍兴鲁迅故居文化理念调研..................... .. ..3
      2. 绍兴鲁迅故居文化形象调研..................... .. .8
      3. 绍兴鲁迅故居文化调研小结..................... .. .8
   2. 市场调研............................... .. .... .. ... .9

1.2.1旅游纪念品的定义.................. .. .... .. ... 9

1.2.2 旅游纪念品的分类.................. .. .... .. .. .9

1.2.3旅游纪念品的发展历史及市场基本情况.. .... .. .... .11

1.2.4绍兴鲁迅故居旅游纪念品开发现状..... .. ..... .....15

1.2.5 市场调研小结........................... .. .......17

• 1. 消费群体调研............................... .. .... .. .17

1.3.1 问卷调查............................ .. .... .. .17

1.3.2 问卷分析............................ .. .... .. .17

1.3.3 问卷小结............................ .. .... .. .23

• 1. 造型规律及色彩调研......................... ........ ...23

1.4.1 旅游纪念品的形态演变分析............. ........ ...23

1.4.2旅游纪念品的色彩搭配调研............. ........ ....23

1.4.3 造型规律调研小结..................... ........ ...25

• 1. 结论与建议事项......................... .. .... . ......25
  2. 产品设计定位......................... .. .... . ...... .25

1. 方案设计......................................27

2.1 文具产品调研......................... .. ............. .27

2.1.1文具产品市场调研............... .. .............. .27

2.1.2文具产品技术调研............... .. .... . ...... ..28

2.2 前期方案设计......................... .. .... . ........28

2.3 中期方案设计......................... .. .... . ........31

2.4 最终方案构思......................... .. .... . ........32

1. 结构设计.......................................33

3.1 鲁迅故居文化衍生产品结构设计...... .. .... . .. ...... ..33

3.2 外观三视图......................... .. .... . ........ ..33

3.3 产品总装图......................... .. .... . ........ ..34

3.4 产品爆炸图......................... .. .... . ........ ..35

1. 人机交互设计............................. .... 36

4.1 标识设计......................... .. .... . ........ ....36

4.2 色彩方案设计............................... .. .... .. . 37

4.3 交互界面设计............................... .. .... .. ..38

1. 材料与加工工艺.................................39

5.1 材料分析.... .............................. .......... ..39

5.2 加工工艺分析.............................. .......... .. 39

1. 产品价值分析...................................40

6.1 产品价值的构成............................... .. .... .. 40

6.2 产品人文价值分析............................... .. .... .40

6.3 产品经济价值分析............................... .. .... .40

1. 产品最终效果图.................................42

7.1 计算机效果图表现............................... .. .... .42

7.2 模型效果展示............................... .. .... .. ..47

结术语............................................. ..50

参考文献............................................. 51

致谢............................................. ....53

请支付后下载全文，论文总字数：15683字