摘 要

本文对我国补贴政策调整后新能源汽车行业的发展概况进行分析和预测，研究了补贴政策调整后新能源汽车行业发展趋势以及产品的创新方向和价格区间，为补贴政策调整后新能源汽车企业提供了应对策略，所得结果可助力我国新能源汽车行业发展。

论文主要研究了补贴政策调整后新能源汽车行业的发展情况。首先，分析了新能源汽车产业政策和补贴政策带来的变化，阐述了产业政策和新的补贴政策的扶持力度和方向，奠定了论文的研究基础。其次，分析了当前时期新能源汽车市场产销量、不同车型细分市场销量、不同类别细分市场销量占比、主流产品技术指标等数据，并对新能源汽车消费者对不同车型和类别的需求偏好趋势、主流产品技术趋势、新能源汽车价格区间进行了预测。最后，结合预测的结果以及当前新能源汽车厂商产品的创新方向，分析了新能源汽车产业的发展趋势以及为新能源汽车企业提供了应对策略。

研究结果表明：新能源汽车产业政策和补贴政策侧重点从政府投入巨额资金进行研发和提供补贴转向稳定和完善市场，当下表现为补贴退坡节奏放缓，补贴门槛适度提升；2020年产销量和主流产品的价格区间不会有太大变化，续驶里程仍是消费者最为看重的性能指标；未来消费者最喜爱的新能源汽车仍是纯电动汽车，将会出现以纯电动汽车为主，插电混动汽车与燃料电池汽车协同发展的态势；当前乘用车细分市场中份额最大的是A级纯电动轿车，未来会被B级纯电动轿车取代，B级插电混动轿车和SUV市场表现良好，有不错的发展趋势，C级车未来在纯电动和插电混动市场上均有很大的发展空间；新能源汽车产业会朝着“新四化”的趋势前进，核心零部件领域会有不同的新突破；企业研发投入会呈增长态势，技术要求方面电池性能和Ekg值会进一步提升和优化；补贴政策调整后企业应对可从加大研发投入、多方面开展跨界合作和推进后市场服务体系完善三方面着手。

本文的特色：基于新能源产业政策和补贴政策调整的导向，以产业发展的核心指标依据为分析方向，在图表分析的基础上，得出数据变化趋势和引起变化的原因，提出了整个行业的前进方向和企业的应对策略。

关键词：新能源汽车；补贴政策；行业发展

Abstract

In this paper, the subsidy policy adjustment in China after the development of new energy automotive industry analysis and prediction, the subsidy policy adjusted new energy automobile industry development trend and direction of product innovation and price range, for subsidy policy adjusted new energy automobile enterprise provides the strategies, the results can help new energy automobile industry development in our country.

This paper mainly studies the development of new energy automobile industry after the adjustment of subsidy policy. First of all, this paper analyzes the changes brought about by the industrial policy and subsidy policy of new energy automobile, expounds the support strength and direction of the industrial policy and the new subsidy policy, and lays the research foundation of this paper. Second, the analysis of the current period of new energy automobile market volume, market segments from different types of sales, different category segment sales accounted for, the mainstream product technical indicators, such as data, and the new energy automotive consumer demand for different models and categories of preference trend, the mainstream product technology trends, new energy automobile price range. Finally, combined with the predicted results and the current innovative direction of new energy vehicle manufacturers, the development trend of the new energy vehicle industry is analyzed and countermeasures are provided for the new energy vehicle enterprises.

The research results show that: the new energy industry policy and subsidy policy focus from the government to invest huge funds in research and development and provide subsidies to stabilize and improve the new energy vehicle market. The production and sales volume and the price range of mainstream products will not change too much this year, driving mileage is still the most important performance index for consumers; In the future, consumers' favorite new energy vehicle category will still be pure electric vehicles. In the future, there will be a trend of coordinated development between pure electric vehicles and plug-in hybrid vehicles and fuel cell vehicles. In the current passenger vehicle market segment, the A-class pure electric car has the largest market share, which will be replaced by B-class pure electric car in the future. In addition, B-class vehicles have a good performance and development trend in plug-in hybrid car and SUV markets, and C-class cars will have great development space in the pure electric and plug-in hybrid markets in the future. In the future, the whole new energy automobile industry will move forward towards the development trend of "new four modernizations", and there will be different new breakthroughs in the field of core components of new energy automobile. If the enterprise wants to adapt to the market, the ramp;d investment will increase, and the battery performance and Ekg value will be further improved and optimized in terms of technical requirements. After the adjustment of the subsidy policy, the enterprises' countermeasures can be divided into three aspects: increasing ramp;d investment, carrying out cross-border cooperation in various aspects and promoting the improvement of the post-market service system of new energy vehicles.

The features of this paper: based on the orientation of adjustment of new energy industry policy and subsidy policy, taking the core indicators of industrial development as the analysis direction, on the basis of chart analysis, the trend of data changes and the reasons for the changes are obtained, and the forward direction of the whole industry and the coping strategies of enterprises are proposed.

Key Words: New energy vehicles; Subsidy policies; Industry development

目 录

摘 要 I

Abstract II

第1章 绪论 1

1.1研究背景及意义 1

1.1.1研究背景 1

1.1.2 研究意义 2

1.2 国内外研究现状 2

1.2.1 国外研究现状 2

1.2.2 国内研究现状 2

1.2.3 研究现状评述 4

1.3 研究内容及方法 4

1.3.1 研究的主要内容 4

1.3.2研究方法 4

1.3.3技术路线 5

第2章 新能源汽车概述及政策分析 6

2.1新能源汽车概述 6

2.1.1 新能源汽车的概念 6

2.1.2 新能源汽车的分类 6

2.2新能源汽车产业政策分析 6

2.2.1 新能源汽车产业政策概述 6

2.2.2 新能源汽车产业政策导向及特点分析 7

2.3新能源汽车补贴政策分析 8

2.3.1 2019年补贴政策 8

2.3.2 2020年补贴政策 10

2.4 本章小结 12

第3章 补贴政策调整后新能源汽车需求端分析 13

3.1新能源汽车总销量变化分析 13

3.1.1 2013-2020年3月新能源汽车年销量变化分析 13

3.1.2 2019年4月-2020年3月新能源汽车月销量变化分析 14

3.2 新能源汽车细分市场分析 15

3.2.1 新能源汽车不同车型细分市场销量分析 15

3.2.2 新能源汽车不同类别细分市场销量占比分析 17

3.3 新能源汽车消费者需求分析 19

3.3.1 新能源汽车消费者受到的影响分析 19

3.3.2新能源汽车消费者车型需求偏好趋势分析 19

3.3.3新能源汽车消费者类别需求偏好趋势分析 20