摘 要

全地形车是一种结合实用性、娱乐性和运动性的特种车辆，它可用于行驶在各种复杂的路面上，如海滩、草地、山路、旅游场所。作为以休闲娱乐和日常实用为主要目的的越野车辆，全地形车主要依赖于消费者休闲时间的增多和户外工作、生活方式升级带来的发展，北美、欧洲等发达经济体长期以来一直是全地形车的主要消费地。在国内，随着国家经济快速发展，人民的经济水平提高了很多，越来越多的人开始追求以休闲娱乐为主的生活模式，另外，随着国内全地形车俱乐部的快速发展，全地形车所代表的竞技运动、时尚潮流、生活方式和运动文化影响了越来越多的人，全地形车逐渐被消费者认识和接纳。

本文主要研究了全地形车行业的市场现状与未来发展趋势。首先综述了国内外全地形车技术研究现状，包括国内外对全地形车辆的定义与分类；其次，详细论述了全地形车国内外发展现状；再次，分别对军用和民用全地形车市场进行分析，并做出发展趋势展望；最后，得出主要结论，并提出企业产品开发与市场开拓的建议，论述全地形车产业应该如何发展，以推进中国全地形车行业发展。

本文力求通过对国内外全地形车市场实际情况的分析，对全地形车产品和发展方向加以系统的探讨，希望能够市场方向，为相关行业、企业进行战略规划，为全地形车行业市场研究人员更好地研究全地形车辆市场发展趋势，提供一定的借鉴和帮助。

关键词：国内外；全地形车；市场分析；发展趋势

Abstract

The all-terrain vehicle is a special vehicle that combines practicality, entertainment, and sportiness. It can be used to drive a variety of complex roads, such as beaches, grasslands, mountain roads, and tourism sites. As an off-road vehicle with leisure and entertainment as its main purpose, all-terrain vehicles rely mainly on the increase in leisure time of consumers and the development brought about by outdoor work and lifestyle upgrades. North America, Europe and other advanced economies have long been The main consumer of terrain vehicles. In China, with the rapid development of the country’s economy, the people’s economic level has improved a lot. More and more people are beginning to pursue lifestyles based on leisure and entertainment. In addition, with the rapid development of domestic all-terrain vehicle clubs, all terrain The sports represented by the car, fashion trends, lifestyle and sports culture have influenced more and more people. All-terrain vehicles are gradually recognized and accepted by consumers.

This article mainly studies the market status and future development trend of ATV industry. Firstly, the status of research on ATVs at home and abroad is reviewed, including the definition and classification of ATVs at home and abroad; secondly, the development status of ATVs at home and abroad is discussed in detail; once again, the military and civilian all-terrain vehicles market is analyzed separately , and to make development trends and outlook; Finally, put forward product development and market development proposals, to explore how the all-terrain vehicle industry should be developed in order to promote the development of China's all-terrain vehicle industry.

This article seeks to analyze the actual situation of the all-terrain vehicle market at home and abroad, systematically discuss the product and development direction of all-terrain vehicles, hopes to be able to market direction, strategic planning for related industries and enterprises, and market researchers for the all-terrain vehicle industry. To better study the development trend of the all-terrain vehicle market and provide some reference and help.

Key Words: domestic and foreign; ATVs; market analysis; development trends

目 录

摘 要 I

Abstract II

第1章 绪论 1

1.1全地形车概念 1

1.2课题研究的背景及意义 2

1.3研究的主要内容 4

第2章 国内外全地形车的现状分析 5

2.1全地形车发展历史 5

2.2全地形车关键技术研究现状 5

2.3全地形市场现状 6

第3章 军用全地形车在未来战场上的需求分析 12

3.1未来战争预测 12

3.2未来战争技术特点分析 12

3.3军用全地形车发展趋势展望 17

第4章 民用全地形车市场分析 19

4.1市场概况 19

4.2消费现状及发展前景 25

4.3各细分市场分析 28

4.4发展趋势展望 30

4.5小结 31

第5章 主要结论与政策建议 32

5.1主要结论 32

5.2政策建议 32

5.3研究展望 33

参考文献 34

致 谢 36

第1章 绪论

1.1全地形车概念

全地形车英文全称为All-Terrain Vehicle，简称ATV,俗称“沙滩车”，又叫“全地形四轮越野机车”，我国行业标准QC/T 760-2006《四轮全地形车通用技术条件》中明确定义，是一种被设计于非高速公路行驶的，具有四个低压轮胎，跨坐型座位，依靠方向把控制方向，只允许一人驾乘的车辆。该定义与美国国家标准基本一致，而欧洲EEC法规与此不同（主要差别在允许四轮全地形车公路行驶和二人驾乘）而2010年国家标准化委员会发布了((全地形车术语(GBT24936--2010)》，全地形车被重新定义为：全地形车是被设计用于非高速公路行驶的，具有4个或以上低压轮胎，且可用在非道路上行驶的轻型车辆。

1.1.1全地形车辆的定义和分类