全文总字数：11842字

铜木文创香器设计开发

[摘要] 随着国潮的兴起，文创产品的种类也变得越来越丰富，香道作为中国传统文化对其香器产品的开发是必不可少的，但如今传统的香道文化宣传力度不够，这就导致很少有年轻人能对香道文化产品产生兴趣。另外一方面，现有的一些香道文创产品只是改变了传统香道用具的外观并没有对使用方式进行改进，导致年轻人不懂得如何使用香器产品。这两点问题都是导致香道文创产品销售度不如其他文创产品的原因。如何能够让复古的香器产品在不失去其原有的文化内涵上适应现代年轻人的审美和使用成为了一个问题。

关键词：香道；铜木文创；香器开发

Design and development of the bronze wood

Abstract：With the rise of the national tide, the variety of Wenchuang products has become more and more abundant, Xiangdao as a traditional Chinese culture is essential to the development of its incense products, but now the traditional Xiangdao culture propaganda is not enough, which leads to very few young people can be interested in Xiangdao cultural products. On the other hand, some of the existing Xiangdao Wenchuang products only changed the appearance of traditional Xiangdao appliances and did not improve the way they were used, resulting in young people not knowing how to use Xiangdao products. Both of these are the reasons why Xiangdao Wenchuang#39;s product sales are not as good as those of other Wenchuang products. How to make vintage incense products without losing their original Some cultural connotations adapt to the aesthetic and use of modern young people has become a problem.

Keywords； Xiangdao; Tongmu Wenchuang; incense development

目 录

1. 香道文化···················································1

1.1香道的定义··············································1