论文总字数：22213字

摘 要

最近，在“物联网”这个不断增长的市场中，智能家居服务已经走到了前沿。自从这些智能家居服务被引入就被给予了快速成长的期望。然而，家电智能化并没有广泛的被消费者了解，也不是所有了解智能家居的消费者都会选择智能家居。随着5G时代的到来，智能家居的技术将会迎来巨大的飞跃，智能家居也将被更多人了解并接受。本文通过对家电智能化给消费者带来的感知有用性、感知易用性以及感知风险的研究。一方面丰富了智能家居行业中，对消费者购买意愿有影响的因素的研究。另一方面对智能家居企业进行更好的营销提供借鉴思路。

阅读文献后，确定研究内容为智能家居给消费者带来的感知有用性、感知易用性以及感知风险对消费者购买意愿的影响，本文使用PEST分析法以及波特五力模型，对智能家居行业的宏观环境以及以海尔公司例的智能家居企业面临的竞争环境进行了分析，了解到目前的宏观环境较为适合智能家居行业的发展，但该行业的竞争也十分激烈，要想在行业中脱颖而出，就必须不断提高自己的竞争力。

之后本文根据技术接受模型设计了问卷，进行数据收集与分析，从消费者的角度研究了家电智能化给消费者购买意愿带来的影响。从分析结果来看，对于智能家居产品，感知有用性与感知风险是影响消费者购买意愿的主要因素。感知易用性对购买意愿也有正向影响，但影响效果不显著。

根据前人研究所述，在智能家居行业中，消费者的感知风险主要分为感知性能、财务、隐私、心理风险四种。通过本文研究发现，其中有显著影响的是性能、财务、心理风险三种。影响程度由大到小分别为：财务风险gt;性能风险gt;心理风险。

最后，根据研究结果对智能家居企业提出了相应的策略建议。

关键词：智能家居、购买意愿、技术接受模型

Abstract

Recently, in the growing market of "Internet of Things", smart home services have come to the forefront. Since these smart home services were introduced, they have been given the expectation of rapid growth. However, smart home appliances are not widely understood by consumers, and not all consumers who understand smart homes will choose smart homes. With the advent of the 5G era, smart home technology will usher in a huge leap, and smart home will also be understood and accepted by more people. This paper studies the perceived usefulness, perceived ease of use, and perceived risk that consumer electronics will bring to consumers. On the one hand, it has enriched the research on the factors that have an impact on consumers' purchase intention in the smart home industry. On the other hand, it provides reference ideas for better marketing of smart home companies.

After reading the literature, it is determined that the research content is the perceived usefulness, perceived ease of use, and perceived risk that smart home brings to consumers. This article uses PEST analysis and Porter's five-force model The industry's macro environment and the competitive environment faced by smart home companies taking Haier as an example have been analyzed. It is understood that the current macro environment is more suitable for the development of the smart home industry, but the competition in this industry is also very fierce , You must constantly improve your competitiveness.

After that, this paper designs questionnaires based on the technology acceptance model, conducts data collection and analysis, and studies the impact of smart home appliances on consumers' purchase intention from the perspective of consumers. From the analysis results, for smart home products, perceived usefulness and perceived risk are the main factors that affect consumers' purchase intentions. Perceived ease of use also has a positive effect on purchase intention, but the effect is not significant.

According to previous research, in the smart home industry, consumers' perceived risks are mainly divided into four types: perceived performance, financial, privacy, and psychological risks. Through the research in this article, it is found that the three significant ones are performance, financial and psychological risks. The degree of influence is as follows: financial riskgt; performance riskgt; psychological risk.

Finally, according to the research results, it puts forward corresponding strategy suggestions for smart home enterprises.

Keywords: smart home, purchase intention, technology acceptance model

目录

摘 要 I

Abstract II

第1章 绪论 1

1.1 研究背景和意义 1

1.2 国内外研究综述 1

1.3 研究内容和方法 3

第2章 行业现状分析 5

2.1智能家居外部环境分析 5

2.2公司介绍 6

第3章 研究设计及问卷发放 8

3.1 研究假设 8

3.2 问卷结构设计 10

3.3 问卷量表设计 10

3.4 问卷发放与回收 12

第4章 数据统计及分析 12

4.1 描述性统计分析 12

4.2 信度分析 13

4.3 效度分析 14

4.4 相关分析 15

4.5 回归分析 15

4.6 本章小结 17

第5章 全文总结及研究展望 18

5.1全文总结 18

5.2研究不足与展望 19

参考文献 21

致 谢 24

第1章 绪论

1.1 研究背景和意义

1.1.1 研究背景

智能家居以物联网系统为依托，实现了家电、系统只能单方面进行操控到可以与物、与人双向对话的功能。依托物联网技术，智能家居可以将居家环境中的各种设备进行互联。提供家电智能控制、灯光智能控制、远程监控、环境监测等功能。在传统家居的基础上，使用新技术使得居家环境更加安全节能、舒适愉悦。无论身处何方，都能感觉到家在身边。

在物联网技术飞速发展，国家政策大力推行的今天，消费者对生活品质追求也在不断提升,相比传统家居，智能家居通过提供更舒适、安全的生活环境来满足消费者日益发展的消费需求，具有广阔的市场前景。

1.1.2 研究意义

与预期中的行业飞速发展不同，智能家居如今并未被广泛的认知和使用。

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