1. 毕业设计（论文）主要内容：

The paper demonstrates typical features of both Chinese and American Public Service Advertising Language based on Hofstede’s theory of culture dimension and Hall’s context of culture. Furthermore, from the perspective of Chinese and American culture, the paper illustrates the similarities and differences between Chinese and American public service advertising language with some typical examples, ranging from environmental protection to core values. Finally the paper concludes the significant characteristics and function of public service advertisements, thus inspiring advertisement producers to improve culture awareness while designing public advertising, especially those for drawing attention of foreigners.

2. 毕业设计（论文）主要任务及要求

1. search online and choose the novel to work on.

2. search for the related resources to identify the topic for the paper.

3. 毕业设计（论文）完成任务的计划与安排

before 15th, january settlement of the title

before 25th, february submission of the outline

4. 主要参考文献

[1]esarey, a., stockman, d. amp; zhang, j. support for propaganda: chinese perceptions of public service advertising[j]. journal of contemporary china, 2017, 26(103): 101-117.

[2]kwasi, d. b. the cultural approach to the management of the international human resource: an analysis of hofstede’s cultural dimensions[j]. international journal of business administration, 2013, 4(2): 39-45.

[3]lagerwerf, l. irony and sarcasm in advertisements: effects of relevant inappropriateness[j]. journal of pragmatics, 2007, 39(10): 1702-1721.