摘 要

南京工业大学办学120周年校庆是为了庆祝该校办学120周年而举办的，目的是为了弘扬南京工业大学悠久的历史，展示该校丰富的办校成就和理念，给该校创造更大的发展空间，在社会上提高知名度。首先，根据调查研究了解南京工业大学的历史以及校园文化，还有对国内外高校校庆案例的研究参考，我设计出南京工业大学120周年校庆logo。然后对关于这个logo的主题立意进行分析，并且做出相对应的解释。最后根据设计出的logo标志，将其运用到各个纪念品中，包括文化衫、杯子、印章、帽子等物品中，还有校园标志牌、校园巴士等公共物品中，对于一些纪念品还要进行实物展示。

关键词：南京工业大学 120周年校庆 logo 实物展示

Abstract

Nanjing Industrial University 120 anniversary is held to celebrate the 120th anniversary of the school education, the purpose is in order to promote the development of Nanjing Industrial University has a long history, showing rich school BanJiao achievements and ideas, create greater opportunities for the school, in the community to raise awareness. First, according to the investigation of Nanjing University of technology and the history of campus culture, and to the domestic and foreign university anniversary case study reference, I designed Nanjing Industrial University 120 Anniversary Logo. Then on this logo theme analysis, and make corresponding explanation. Finally according to the design of the logo, it is applied to the various souvenirs, including T-shirts, cups, seal, hats and other items and campus sign card, campus buses and other public goods, for some souvenirs but also the physical display.

Key words: Nanjing University of Technology ；120 Anniversary ；Logo ；Physical display

目 录

摘要·······································································Ⅰ

ABSTRACT··································································Ⅱ

第一章 学校文化历史调研···············································1

1.1 南京工业大学调研···················································1

1.2 学校文化历史概念调研············································2

1.2.1南京工业大学与貔貅··········································2

1.2.2 南京工业大学与鼎················································3

1.2.3 南京工业大学与水塔·············································4

第二章 校庆 LOGO标志设计············································6

2.1 高校校庆LOGO标志调研··············································6

2.1.1 外国校庆LOGO标志研究·········································6

2.1.2 国内高校LOGO标志研究··········································9

2.2 南京工业大学120周年校庆LOGO设计································13

1. 方案设计

3.1方案立意···························································16

3.2方案设计主题························································16

3.2.1沉毅楼主题······················································16

3.2.2鼎主题··························································17

3.2.3水塔主题························································18

3.3方案设计原则························································18

1. 校庆介绍

4.1 校庆标志·····················································19

4.1.1 校庆介绍·················································19

4.1.2 校庆日期················································19

4.1.3 校庆启动························································19

4.2 珍藏纪念···························································20

4.2.1 纪念T恤························································20

4.2.2 纪念手提袋······················································21

4.2.3 其他纪念品·····················································22

第五章 成品效果展示

5.1计算机效果图························································23

5.2实体模型效果图·····················································24

结束语·································································28

参考文献································································26

致谢··································································27

第一章 学校文化历史调研

1.1 南京工业大学调研

南京工业大学（Nanjing Tech University），简称南工，是一所具有百年历史的学校，该校创办于1902年，在1902年最初是三江师范学堂，后来经历了一些转变变身成为南京化工大学，在2001年5月与南京建筑工程学院合并组建改名为南京工业大学，其中南京建筑工程学院前身是创建于1915年的同济医工学堂。国家首批“高等学校创新能力提升计划（2011计划）”的高校共有14所，南京工业大学就是其中一所高校，是江苏省重点建设高校，江苏省综合改革试点高校，江苏省人才强校试点高校，教育部首批卓越工程师培养计划试点和专业学位研究生教育综合改革试点高校。

图1-1 南京工业大学 (百度百科)

以上是毕业论文大纲或资料介绍，该课题完整毕业论文、开题报告、任务书、程序设计、图纸设计等资料请添加微信获取，微信号：bysjorg。

相关图片展示：