摘 要

在当今世界上，游船产业的发展越来越受到重视，而游船设计也随之受到越来越多的关注。在国内，游船设计尚处于发展阶段，推动设计的发展是每一位设计师的责任。在这次毕业设计中，独立完整完成设计是基本任务，感受游船设计的魅力，掌握游船设计流程与方法是本设计的最终目标。

本次毕业设计主要完成了市场调研分析，草图方案提出，数字模型建立，效果图渲染，海报及h5制作等工作。

本设计出发点不在于游船外形而在于文化与传达的思想，通过不复杂的外形设计结合文化特色打造出一款高水准的设计方案。本设计的最终方案从锐意进取的思想出发，结合当下武汉地区实事背景，期望通过设计方案传达出“永不放弃，永不停歇”的思想，为武汉加油。本设计的造型创意来自于平行四边形的“移动感”，并由此发散出永不止步，永不停歇，永不放弃的文化精神。

本设计的特点在于抛弃传统大型游船复杂而奢华的外形，从简单的几何形体为基础，结合文化背景传递出“永不放弃”信念。

关键词：游船设计 造型 文化

Abstract

In today's world, more and more attention has been paid to the development of cruise ship industry, and the design of cruise ship has also received more and more attention. In China, the design of cruise ship is still in the development stage, and it is the responsibility of every designer to promote the development of the design. In this graduation project, the complete completion of the design is the basic task, feel the charm of the cruise design, master the cruise design process and methods is the ultimate goal of the design.

This graduation project mainly completed market research and analysis, draft proposal, digital model building, renderings of renderings, posters and h5 production, etc.

The starting point of the design is not the appearance of the cruise but the culture and the idea of communication, through the uncomplicated appearance design combined with cultural characteristics to create a high level of design scheme. The final plan of this design starts from the idea of forging ahead and combines with the current background of wuhan. It is expected to convey the idea of "never give up and never stop" through the design plan and cheer for wuhan. The modeling creativity of this design comes from the "sense of movement" of the quadrilateral, and thus emanates the cultural spirit of never stopping, never stopping and never giving up.

The characteristic of this design is to abandon the complex and luxurious appearance of the traditional large cruise ship, from the simple geometric form as the basis, combined with the cultural background to convey the belief of "never give up".

Key Words: cruise ship design Modeling culture

目 录

第1章 绪论·································································1

第2章 市场调研·········································································2

2.1国际艇类游船市场调研·················································2

2.2国内艇类游船市场调研·················································2

2.2.1国内游船游艇设计产业化研究······································2

2.2.2国内游船游艇业产业链机构分析····································3

第3章 国内游船游艇行业发展机遇与阻碍·······································4

3.1国内游船游艇行业的发展机遇···········································4

3.1.1政策优势························································4

3.1.2市场广阔·······················································4

3.2国内游船游艇行业发展的阻碍···········································5

3.2.1人们对于游船游艇的误解造成游船游艇行业发展的阻碍···············5

3.2.2服务体系的架构不完整···········································5

3.2.3政策扶持力度不足···············································6

3.2.4游船游艇行业人才匮乏···········································6

第4章 市场分析·····························································7

4.1“去奢华”趋势·························································7

4.2智能化趋势···························································7

4.3节能化趋势···························································7

第5章 方案设计过程·························································8

5.1草图展示·····························································8

5.1.1草图方案一····················································8

5.1.2草屋方案二·····················································9

5.1.3草图方案三····················································10

5.1.4草图方案四····················································11

5.2方案优化过程························································12

5.2.1初版模型······················································12

5.2.2第二板模型····················································12

5.2.3第三板模型····················································13

5.2.4最终模型······················································14

5.3设计成果介绍························································15

5.3.1整体介绍······················································15

5.3.2细节展示······················································16

第6章 数模效果展示及渲染效果图展示········································19

6.1数模效果展示························································19

6.2渲染效果图展示······················································23

第7章 结论································································31

参考文献····································································32

致谢········································································33

第1章 绪论

1.1选题的背景

随着人们对游船需求越来越大，游船设计也在蓬勃发展，然而中国现代化游船游艇的设计起步较晚，中国游船设计需要提高设计水准，增强在世界范围内的竞争力。在中国制造业高水准的支持下，加强设计水准，使二者匹配，达到世界顶尖游船设计制造的水平。以当前市场需求来看，中国游船界中，大型游船将成为游船旅游的重点。

1.2 选题的意义