摘 要

战略规划是一个企业什么地图是道路的拉力车手。它是一个工具，它定义了当采取会导致从这里的生意到业主的利益相关者，或希望它去获得最可能的概率的路由。而像公路拉力赛，战略计划满足少走弯路，并且要求适应和调整的计划得到实施的障碍。战略规划是，给生活带来了企业的使命和愿景的过程。

CHAEL公司是一家大型杂货店，主要销售食品，它也是一个零售的业务，储备了各类日常用品，如杂货，点心，糖果，化妆品，饮料，烟草制品，杂志，报纸等。主要问题与该公司的是，现在快三年了，它只是停止生长。其他公司规模不断壮大; 每一个更大，比其他快，但CHAEL保持着静止。最主要的原因是，没有明确的目标或前景的未来。雇主希望看到在公司内部的改进，他希望使国家，但它不是一个容易的工作。这种梦需要一个明确的使命，愿景和观点。 CHAEL需要一个战略规划发展。

显示在公司的发展战略规划和战略管理的重要性是本研究的主要目标。我们将能够看到战略计划如何让我们把CHAEL公司的挑战转变为视角。它会给我们需要解决这些问题以协调的方式先见之明。我们将有方式CHAEL公司是由任何特别的问题的影响，这反过来会更容易把公司未来的控制更好的视野。

本文共包含五个章节，在第一章中，我介绍了战略管理和战略规划的概念和。这两个概念是这项研究的关键论文的研究背景、目的、方法、意义。

第二章主要介绍了业战略管理的相关理论基础，企业战略的内涵与构成企业战略的制定流程与方法。第三章介绍了海地CHAEL公司的环境分析，包含公司的基本情况介绍，公司的外部环境分析，公司的SWOT分析。第四章介绍了海地CHAEL公司的战略发展规划的制定，这是说，公司战略规划制定的原则与目标；公司的总体发展战略；公司的竞争战略发展方案和海地CHAEL公司的职能发展规划。第五章为总结与展望，这是我对自己和对以前的研究解释结果的报告的部分。

关键词：战略管理，战略规划，企业发展发展，SWOT分析，企业战略, 增长战略.

Table of Content

Preface…………………………………………………………………………………………………………………………..

1. Chapter 1 Introduction……………………………………………………………………………………………
   1. Research Purpose and Significance…………………………………………………………………
   2. Literature review…………………………………………………………………………………………….
   3. Research Content and Method………………………………………………………………………..
2. Chapter 2 Basic relevant theories of corporate Strategic Management……………….
   1. Connotations and Constitute of corporate strategy…………………………………………..
   2. Development process and methods of corporate strategy management………...
3. Chapter 3 Environmental analysis of Haiti CHAEL Company…………………………………
   1. Background of Haiti CHAEL Company……………………………………………………………..
   2. External analysis of Haiti CHAEL Company………………………………………………………
      • 1. PESTLE analysis………………………………………………………………………..
        2. Competitor analysis……………………………………………………………………
   3. SWOT analysis of Haiti CHAEL Company………………………………………………………..
4. Strategic Development planning of Haiti CHAEL Company…………………………………..
   1. Principles and aims Strategic plan of Haiti CHAEL Company…………………………
   2. Overall development strategy of Haiti CHAEL Company………………………………..
   3. Competitive development strategy of Haiti CHAEL Company…………………………
5. Conclusion and outlook……………………………………………………………………………………………
   1. Conclusion………………………………………………………………………………………………………...
   2. Limitations…………………………………………………………………………………………………………

Chapter 1

1. Introduction

Strategy has never been more important. As the economy moves rapidly away from the “Industrial Age” to the “Information Age,” which is characterized by global and knowledge-based competition, every organization must rethink the fundamental assumptions on which it competes. As the global economy becomes more tightly connected, each business must build its own feedback systems to effectively monitor its own activity and to achieve its own strategic objectives.

Every organization must develop a new vision on how it will compete in the emerging networked economy. And every organization must translate this vision into actions that will transform them into Information Age competitors. In other words, if organizations are to survive this economic transition, they must learn to successfully implement strategy. They must learn to beat the 90% failure rates experienced by their peers. They must make Strategic Enterprise Management (SEM) a core competency of their organizations. So, with that being said, what is CHAEL Company’s strategic plan?

• 1. Research purpose and significance

Purpose of the study

The purpose of this qualitative grounded study is to set overall goals for CHAEL Company and to develop a plan to achieve them. It involves stepping back from the company’s day-to-day operations and asking where the business is headed and what its priorities should be.

Taking the decision to grow a business means embracing the risks that come with growth. Spending time on planning will help reduce and manage those risks. This includes identifying exactly where we want to take CHAEL Company and how we will get there.

As the company becomes larger and more complex, our strategy will need to become more sophisticated. We will also need to start collecting and analyzing a wider range of information about the business. We will need information on about how CHAEL operates and about developments in its current and potential markets.

Significance of the study

Today’s world of business competition is the rivalry of two or more companies over product and services. Competition occurs naturally between living organisms which coexist in the same environment. For example, animals compete over water supplies, food, and mates. In addition, humans compete for attention, wealth, prestige, and fame. Competition can have both beneficial and detrimental effects. Failing to monitor your rivals will stop you from seeing what competition or threats to your business exist in your market place. The concept of sustainable development has received growing recognition, but it is a new idea for many business entities. For most, the concept remains abstract and theoretical. For the business enterprise, sustainable development means adopting business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future. For the business community, sustainability and development is more than mere window-dressing. By adopting sustainable and development practices, companies can gain competitive edge, increase their market share, and boost shareholder value.

Henry Ford once said 'Thinking is the hardest work there is, which is probably the reason so few engage in it.' And yet a sound understanding of the underlying issues is essential to make effective business decisions. Every business consists of five components essential for its existence, survival and growth -- market, products and services (technology), organization, people, and finance. Take away any one of these components and the company ceases to function. Each of these five possesses unlimited potentials that can be tapped to transform the component into an engine to drive the growth of the company. Where the accumulated energy of the company is the fuel for growth, the five engines utilize the fuel and drive it to growth and profitability. Just as more energy in the company provides more fuel for combustion, so to the well-being of each of the engines determine the final outcome. Together the fuel and the power of the five engines drive the company to growth and prosperity. The stronger the combustion the more powerful the results are energized and developed in a balanced and harmonious manner.

A detailed strategy for growing the CHAEL in desirable ways is very necessary, which may involve financial, legal and advertising skills. Business development cannot be reduced to simple templates applicable to all or even most situations faced by real-world enterprises. Creativity in meeting new and unforeseen challenges is necessary to keep an enterprise on a path of sustainable growth.

• 1. Literature Review

1.2.1 Background and History of Strategic planning