摘 要

招贴设计是当代社会文化中重要的视觉表现形式，以其独特的创意构思，强烈的视觉冲击力，吸引着众多视线。招贴海报作为一种视觉传达艺术的方式，最能体现平面设计的形式特征，它具有视觉设计最主要的基本要素，本文从色彩、图形、阿拉伯文字三方面进行较为细化的分析和梳理，来论述三者在招贴设计中的作用之大。本文借助阿拉伯咖啡历史为设计载体，将招贴海报设计的构成要素为主要探讨对象,从图形、文字、色彩三方面进行了较为全面的分析和梳理,论述了三者在招贴设计中的重要作用。海报是一种瞬间艺术，是无声的、有形的、有色的。虽然现代设计的发展日新月异，但海报的宣传、视觉冲击作用仍不容小觑。

关键词：招贴海报；视觉张力：也门咖啡历史

Abstract

Poster design is an important visual expression in contemporary social culture. With its unique creative ideas and strong visual impact, it attracts many sights. As a way of visual communication art, posters can best reflect the formal characteristics of graphic design. It has the most basic elements of visual design. This paper analyzes and combs the three aspects of color, graphics and Arabic characters.

Discuss the role of the three in the design of posters. In this paper, the history of Arabic coffee is used as the design carrier, and the constituent elements of poster design are the main object of discussion. From the three aspects of graphics, text, and color, a comprehensive analysis and combing are carried out, and the important role of the three in poster design is discussed. A poster is an instant art that is silent, tangible, and colored. Although the development of modern design is changing with each passing day, the propaganda and visual impact of posters cannot be underestimated.

Keywords：Poster, visual tension: Yemen coffee history。

浅析招贴海报的视觉表现张力以也门咖啡故事为设计背景

目录

第一章 绪论

1.1研究背景与课题来源………………………………………………………

 1.1.1研究背景…………………………………………………………………

 1.1.2课题来源………………………………………………………………….

1.2研究目的及意义……………………………………………………………

 1.2.1研究目的………………………………………………………………….

 1.2.2研究意义………………………………………………………………….

1.3研究现状…………………………………………………………………….

 1.3.1国内研究现状…………………………………………………………….

 1.3.2国外研究现状……………………………………………………………

1.4课题价值……………………………………………………………………

第二章 现代设计中的招贴海报

2.1招贴的概述………………………………………………………………….

 2.1.1招贴的分类………………………………………………………………

 2.1.2招贴海报的特点…………………………………………………………

 2.1.3招贴海报在现代设计中的运用……………………………………………

2.2设计目标………………………………………………………………………

第三章 设计说明

3.1思考过程…………………………………………………………………………

3.2设计作品说明…………………………………………………………………….

 3.2.1毕业设计简介……………………………………………………………………

 3.2.2设计作品特点描述……………………………………………………………….

 3.2.3设计作品内涵概括………………………………………………………………

第四章 总结

参考文献：………………………………………………………………………

致谢……………………………………………………………………………..

Chapter 1 Introduction

1.1研究背景与课题来源

1.1 Research background and source of the subject

1.1.1研究背景

1.1 Research background

Today's world economy and technology competition is becoming increasingly fierce, and it has also stimulated the development of science, technology, and culture in different parts of the world. Science, technology, and culture are interconnected and integrated.

Modern science, technology, and cultural fields have led to the fast development of poster design. Starting from the poster itself, it discusses the historical origin of the poster design and its functionality, analyzes the status quo of contemporary poster design, points out the problems it presents, looks into its future, and tries to make a comprehensive explanation.

Posters are notices displayed in public places. They are highly symbolic, condensed and cultural, and have a close relationship with politics, economy, culture, and art. In their more than a century of development history, social life, Production has produced a huge and profound impact.

Because it is at the intersection of pure art and application design, it has the characteristics of painting and design, combined with different forms of expression, the comprehensive application of design concepts and techniques, making it wonderful.

A new pattern of different development with diverse styles. As a kind of highly flexible mass media of the times, it can best reflect the formal characteristics of graphic design. Therefore, talking about its three major elements has realistic and objective value.

The development status of poster design information from the development history of posters, we can see that some of the works of predecessors can reflect the cultural background of that era well, and can also reflect the creative thinking and expression of the works.

every aspect. From the development process of poster design, it can help us to look at problems and solve problems from different angles, which is different from the relationship between the past and the present; it can also help us to learn to use design concepts, formal features, and aesthetic tastes. To create a new future.

1.1.2课题来源

1.1.2 source of the subject

This topic was finalized through the advice and opinions of the graduate design instructor, as well as personal interests and design creation skills.

During the period, I read relevant materials and literature and combined with the knowledge of the university to have a strong interest in the form of posters and coffee history in Yemen, and with great enthusiasm for experimentation, creation, and research.

The art is increasingly diversified, and the artistic expressions we are exposed to are becoming more and more abundant.

The strong inclusiveness and performance of the posters themselves bring great creative space to the art, so the graduation design (thesis) topic is finally negotiated with the graduation design instructor.

Summary History and story of coffee culture in Yemen.

The oldest reliable evidence of drinking coffee in contemporary Yemen south of Arabia in the middle of the fifteenth century in the Sufi monasteries.

Yemeni merchants took coffee to their home and began to plant coffee seeds until the drink reached Mecca, Turkey and then the rest of the world.

As for the origins of coffee and the discovered state of Yemen or Ethiopia, there are many differences on this subject and there are novels and legends.

However, it was proven that the first Yemeni coffee farmers and their development on Yemeni soil for more than 500 years. Yemen was the first source of coffee, which traveled to countries via camels and then through the port of Al-Mocha.

The coffee was named the port of Al-Mocha, which exported coffee to the world where it is located on the coast of the Red Sea.

Yemen lost its monopoly of coffee.

Known as Al-Mocha. Over time, Yemen lost its link to the brand and the reason is that a number of foreign companies attributed this name to their products, exploiting the success of this brand since ancient times and marketing their goods. While indigenous people seek to restore the brand of the coffee history of Mocha Yemen.

（论文

according to one of the myths of coffee, During the 15th century.

set in ancient Yemen, known Sheikh Omar, a doctor for his skills as a healer through prayer. was exiled for unknown reasons from Mocha Yemen to a desert cave close to the mountain, he felt to die of hunger and thirst when he saw the red berries on some bushes, a bird brought him a branch bearing coffee cherries.

He seized and he found them too bitter and harsh, so he roasted and boiled the berries. He drunk the cooking water and he felt more activity, and when news of this special healing came to Mocha, Omar was called back to town with all honors.

Considered the "Wine of Arabia," coffee drinking then appeared in the Sufi monasteries of Yemen as a drink that would allow them to more easily stay awake for midnight prayers.

The city of Mocha has been the major marketplace for coffee from the 15th century until the early 18th century for their special flavor.

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